Journal.
News and notes from the studio.
22 September 2026JOURNAL
Inside Our Window Displays for a French Luxury Maison in Dubai
From sketch to storefront, two seasons in.
15 September 2026JOURNAL
Bulgari Le Gemme Sahare: A Desert Pop-Up That Started as Pixels
One perfume story, carried from CGI into a room.
8 September 2026JOURNAL
Huda Beauty’s Giant Inflatable Bow: Designing to Be Photographed
A seven-metre bow as a brand’s front door.
1 September 2026JOURNAL
How Much Does a Pop-Up Cost in Dubai? (2026 Budget Guide)
Real AED budgets for Dubai pop-ups in 2026.
25 August 2026JOURNAL
The Brand’s Guide to Mall Activations in the UAE: Venues, Permits, Timelines
Venues, approvals and lead times, demystified.
18 August 2026JOURNAL
What Is FOOH? How CGI Out-of-Home Campaigns Actually Work
The fake out-of-home pipeline, explained honestly.
11 August 2026JOURNAL
Pop-Ups and Experiential Retail in Saudi Arabia: What Brands Need to Know in 2026
Vision 2030 is rewriting Gulf retail — fast.
4 August 2026JOURNAL
From CGI Campaigns to Physical Spaces: Designing Across Both
Why our founders’ architecture degrees matter to your campaign.
20 May 2024 ↗JOURNAL
Process reels and behind-the-scenes, weekly
Process reels and studio notes, weekly.
4 March 2024JOURNAL
Bulgari Le Gemme Sahare — from digital to physical
From digital campaign to physical installation.
12 June 2023JOURNAL
Dune Studios — a creative agency founded by architects
Why an architectural eye changes brand worlds.
